Deda frames have been unknowingly ridden by very many cyclists. The company has produced lightweight alloy and steel tubing for major Italian brands for decades. Large numbers of successful pro riders have all helped Dedacciai build an enviable reputation. Hydroformed magnesium alloys were then used to make the Pinarello Dogma and this association rocketed Deda onto the world stage. The AWP process, unique to Deda, gives their carbon frames significant advantages over monocoque carbon frames.