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Deda Elementi

In a world that is becoming more banal and conventional, these racing components designs are in a class of their own unique style. You, too, can uncover the wonders of advanced materials, innovative designs and time-tested shapes that have helped build the integrity and heritage of a company that provides answers to the demands of winners.

Deda has been producing lightweight alloy and steel frames for major Italian manufacturers for decades. From the very outset the company dominated the Pro Tour scene which was to prove the perfect launch pad for a succession of race winning handlebars and stems. Logically, a succession of front forks for the replacement market followed.

Dedacciai Elementi wheels

Remaining true to core traditions of technical innovation and classic Italian design, the wheel range has key engineering features built on the principle of Reverse Inertia. Deda always have a unique way of looking at the bicycle and the wheels are an entirely new concept and a natural progression. They complement the sets of frames, forks, bars and stems. By putting the spoke nipples close to the hub a faster wheel is obtained simply and effectively.

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